Amazon Prime Video Now Includes Ads

New Policy Affects All Accounts

Limited Ads to Appear in Movies and TV Shows

Amazon has announced that all Prime Video accounts will now include ads, including new subscriptions to Amazon Prime. Prime members will see limited ads in movies and TV shows streamed from Prime Video.

The change, which rolled out on Monday, is the latest example of streaming services embracing ads in an effort to generate revenue. Other major streaming services, such as Hulu and Peacock, already offer ad-supported tiers.

Amazon says that the addition of ads will allow it to continue to offer a wide selection of movies and TV shows at a low price. The company also says that the ads will be "carefully targeted" and will not interrupt the viewing experience.