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Amazon's Prime Video to Introduce Ads in 2024
Subheading: Agencies Experiment with Amazon Prime Video Ads
Amazon Prime Video is set to introduce ads in the US, UK, Germany, and Canada in early 2024. This move marks a significant shift for the streaming service, which has previously been ad-free. The inclusion of ads is likely to affect viewers, advertisers, and streaming industry as a whole.
One growth marketing shop, as mentioned, is reallocating funds from linear TV to Prime Video ads in an effort to target a broader audience. They are among the early adopters experimenting with the new ad platform, seeking to gain insights and optimize their strategies for when the service launches more widely.
The introduction of ads on Prime Video is a major development in the streaming market. It remains to be seen how viewers will respond to the change, but it is clear that Amazon is betting that the additional revenue from advertising will offset any potential loss of subscribers.
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